A smart link is just a fancy name for a shortened link.

This allows you to measure the amount of clicks you get from social media and platforms you don't have analytics tracking code on.  Also, you can always update your link if you want to change the destination.

Here is how to navigate your smart links area of your account:

With Linkalytics, you can add a CTA and retargeting pixels to every link - creating more opportunities to grow your brand or business.